2025 Jaecoo EJ6 EV Review – The Box-Like Electric SUV Redefining Southeast Asia’s EV Narrative
The 2025 Jaecoo EJ6 EV is not only another electric SUV. With its retro-futuristic boxy looks, able performance, tough practicality, and surprisingly competitive pricing, it’s becoming one of Southeast Asia’s most buzzed-about EVs. Read on for our complete, detailed review.
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The Story Begins: From Obscure Badge to EV Challenger
All great car tales are started with a shock. To the average Southeast Asian, the term Jaecoo didn’t even register in their minds until recently. And yet, here we are in 2025, observing this new kid burst into the EV market with something new, boxy, and excitingly different: the Jaecoo EJ6 EV.
Born of Chery Automobile’s international vision, Jaecoo debuted in 2023 as the “adventure-lifestyle” brother of Omoda. Where Omoda is city cool, Jaecoo is outdoorsy tough. And the EJ6 (also known as the J6 or iCar 03 in other markets) is their most adventurous bet yet—an all-electric SUV that doesn’t merely whisper green in its design but bellow independence in lifestyle.
In a world where EVs tend to look like rolling smartphones on wheels, the EJ6 dares to look… square. Square in the hip way—like an upgraded Land Rover Defender, but affordable for middle-class families in Manila, Bangkok, and Kuala Lumpur.
It’s not so much selling a car; it’s selling a concept: that electric SUVs needn’t be soulless.
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Design and Interior: The Cabin That Surprises You Twice
Push open the chunky doors, and you find yourself welcomed into a cabin that’s more upscale than you’d anticipate given the price. The dash runs tidily and broad, capped by a ginormous 15.6-inch infotainment screen that appears plucked from a Silicon Valley garage. The all-digital driver’s cluster lends an air of futurism, but the thick switchgear is a constant reminder that this SUV isn’t all about screens—it’s designed to be driven.
The construction quality is truly robust. Doors close with a solid thump, plastics have a hard feel (not flimsy), and synthetic leather seats with contrasting stitching would deceive many into believing they are seated in a European competitor.
Space is another surprise. The 2,715 mm wheelbase translates into generous rear legroom, while the panoramic roof opens up the sense of airiness. Whether you’re navigating Jakarta’s traffic jams or cruising down Malaysia’s highways, the EJ6 feels less like an affordable EV experiment and more like a fully thought-out SUV.
Humor aside, it’s nearly cheeky the way Jaecoo gets away with such refinement in a segment that so often necessitates buyers to “compromise” somewhere.
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Performance: Everyday Muscle, EV Style
Now let’s talk about what happens when you hit the accelerator. The RWD version is powered by a single motor pushing out around 201 hp, while the AWD dual-motor setup offers a livelier 275 hp and 385 Nm of torque. On paper, that doesn’t make it a track weapon, but on real-world roads, the EJ6 feels quick, responsive, and—dare I say it—fun.
The AWD accelerates from 0–100 km/h in approximately 6.5 seconds. Not Tesla Plaid pace, but fast enough to make you smile when overtaking trucks on the freeway. And since EV torque comes in an instant, the EJ6 is impatient in city traffic, always willing to cut gaps without mercy.
The battery pack (65–69 kWh LFP) promises up to 421 km of range (NEDC). Realistically, you’ll get 350–380 km in mixed driving, but that’s still plenty for the weekly grind plus a weekend road trip to Tagaytay or Pattaya.
It’s painless to charge: plug into a DC fast charger and you’ll leap from 30% to 80% in half an hour—the time it takes to drink a coffee and scroll through TikTok quickly. Overnight home charging with an AC wall box tops it up while you’re sleeping.
It's smooth, quiet, and confidence-inspiring—just what you expect from a family EV SUV.
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Safety: Tech That Earns Trust
Safety isn’t where Jaecoo cuts corners, and it shows in markets where households remain a significant factor in car-purchasing decisions. The EJ6 has six airbags, but the standout feature is its ADAS package:
Adaptive Cruise Control (ideal for those long ASEAN highways)
Lane Keep Assist (excellent on Singapore’s neat expressways)
Blind Spot Monitoring
Autonomous Emergency Braking
360-degree cameras for city parking terrors
Add that to a chassis designed to pass international crash tests, and the EJ6 is a reliable buddy, not a danger experiment.
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Capabilities: It’s More Than Just a City EV
This is where the EJ6 deviates from the pack. Most budget EVs are city dwellers. The EJ6? Well, it’s kind of a rebel.
With 225 mm of ground clearance, it’s higher than most crossovers. It may not scale Mount Kinabalu, but it will ride confidently over muddy kampung roads, rough provincial highways, or an overgrown trail to a secret beach in Cebu.
The AWD version is particularly handy during intense Southeast Asian monsoons, where grip is everything. And the Vehicle-to-Load (V2L) feature is lifestyle heaven—you can literally plug in camping equipment, a coffee maker, or even charge up another EV. You can be the hero of a campsite or the coolest dude at a night market.
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Pricing and Availability: The Shock Factor
Let’s face it—Jaecoo knows it can’t win hearts by out-pumping Tesla or out-innovating Hyundai. But what it can do is so price the EJ6 that it’ll catch the attention of customers.
Philippines: PHP 1.65M–1.80M
Thailand: THB 1.09M–1.25M (~RM 139K–158K)
Malaysia: Coming in 2025 under the iCar sub-brand
Singapore & Indonesia: Awaiting 2025 launches
That puts it among the cheapest EV SUVs on the market in the region, undercutting the BYD Atto 3 and Hyundai Kona Electric with more rugged appeal.
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Pros and Cons
What Works:
Stunning retro boxy looks
Strong build quality and plush-feeling cabin
Practical EV range for day + weekend use
Loaded with safety and ADAS features
Pricing shakes up the EV market
AWD option for added capability
What Doesn’t:
Real-world range less than brochure claim
Jaecoo brand just new—after-sales network is an unknown quantity
Not for serious enthusiasts seeking speed thrills at the limit
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Last Word: Is Jaecoo EJ6 EV Worth Betting On?
Jaecoo EJ6 EV is the sort of car that gets people to do a double-take. First, because they don’t know the name, and second, because it is so much more premium in looks and feel than its price would suggest.
It’s not the ideal EV—no cheap SUV is. But it’s new, it’s aggressive, and it’s beautifully attuned to the lifestyle of Southeast Asia’s expanding middle class: urban comfort, weekend escapade, green conscience, and affordability that doesn’t bite.
In a lot of senses, the EJ6 is the dark horse EV SUV the region never knew it required. And sometimes, those are the vehicles that end up redefining the rulebook.
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FAQs
Q: How much is the real-world range of Jaecoo EJ6 EV?
Anticipate 350–380 km per charge, varying depending on driving style and conditions.
Q: Is it sold in Southeast Asia?
Yes. Already available in Thailand and the Philippines, with Malaysia, Indonesia, and Singapore following in 2025.
Q: How much does it cost?
PHP 1.65M–1.80M in the Philippines and THB 1.09M–1.25M in Thailand.
Q: Is Jaecoo reliable?
Being a subsidiary brand of Chery, Jaecoo enjoys access to Chery’s global engineering capabilities. After-sales networks continue to mature, but initial indications are encouraging.
Q: Worth buying?
If you desire a fashionable, competent, and reasonably priced EV SUV that is not a cookie-cutter crossover, the Jaecoo EJ6 should be on your shortlist.
